Most people find it more comfortable using their personal computers or laptops to prepare and store their documents and other files. However, due to the size of most mobile devices that run mobile apps being very small, which also makes it more portable, it sometimes impedes its usage on very large data inputs volumes. Mobile computing technology is thriving due to its portability as such it is very easy to carry around and can be operated anywhere. Mobile computing technology is on the ever ascending trajectory, making it the technology to use in any thriving industry. Originality/value – Google's top developers' apps and Editors' Choice apps have not been investigated from the perspective of permissions and IAP before. Therefore, consumers should be very careful when downloading apps that are advertised as " top free " or " top developer ". Social implications – As the lure for " top free " and " top developer " software is strong among consumers, this research contributes to societal welfare in that it makes consumers aware that Google top developer app trust badges and free apps are more dangerous than traditional developer and paid apps, as they request risky permissions at a much higher frequency. Consumers should be wary of top developer trust badges. Practical implications – Google's top developers' apps are suited well for increasing revenue for Google and developers at the consumer's expense. Research limitations/implications – Because of a limited number of Google's top developers and Editor's Choice apps, conclusions are drawn from a small sample of apps and not the entire market. Other results indicate that free apps are more dangerous than paid apps and star ratings do not signify safe apps.
Findings – Overall, Google's top developers' apps request more risky permissions and IAP than do traditional developers. Analysis was performed between categories and developer types. Design/methodology/approach – Risky app permissions and in-app purchases (IAP) from Google's top developers and traditional developers were investigated in several Google Play top app categories, including Editor's Choice apps. Purpose – This paper aims to investigate Google's top developers' apps with trust badges to see if they warrant an additional level of trust and confidence from consumers, as stated by Google.
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